Behind the scenes of our shoots, field notes and convictions about video, written in Cannes, between two client scripts.
Video isn't a cost line, it's an investment whose return you can estimate before you shoot. How to calculate the ROI of a brand film, and why it became a must have. The TFWA in Cannes as an example.
Since 2026, a carbon assessment is mandatory for CNC-funded productions, and the French budget rewards eco-responsible shoots. Our studio's take: a light, Cannes-based model, drone rather than crane, is low-carbon by design, and it adds up.
Sora 2, Veo 3.1: AI video promises fast and cheap. In truth, doing it well costs time. And to film a company, you don't fake it. Our three formats that count: corporate documentary, YouTube concept, multi-platform video podcast.
In 2026, UGC and 'homemade' vertical video win the clicks. The temptation: film less beautifully to look more real. Our studio's take, against the grain.
On 2 August 2026, the EU AI Act requires flagging deepfakes and some AI content. When fake becomes a liability, filming the real becomes an edge.
In 2026, more than one French advertiser in two plans to reduce its media budget. A squeeze is no reason to sacrifice quality: it's a reason to demand that every euro of image serve a purpose. Our take, from the studio.
A final edition in La Rochelle, then Strasbourg in 2027: the leading international documentary market is reinventing itself. Our studio's take on what this changes for selling and distributing a documentary.
At Cannes Lions 2026, BOW Creative Studio handled the editing and colour grading of three videos in two days, alongside NJ Photo Video Cannes, around the stands designed by 2LK for UTA, Informa and the AI Sandbox by PMG.
Why BOW Creative Studio chose Cannes: a unique audiovisual ecosystem, events all year round, and local roots that change everything for brands. Our take on video production in Cannes.
A reformed CNC support scheme, broadcasters reinvesting, brands joining the financing table: in 2026, documentaries get funded differently. Our studio-side read on what makes a project fundable and broadcastable.
AI has moved into the edit suite. Our stance as a studio founded by an engineer-turned-director: automate the wasted time, protect the eye. Not mass-produced beauty, BOW.
An exceptional property should not be filmed like a listing. Our approach to the brand short film that elevates luxury real estate, yachts and event venues.
The corporate film is turning into documentary: more authenticity, more emotion, more impact. Our take on the trend redefining brand content.
Behind the scenes of the spec ad The Signature: the Lacoste crocodile recreated with 10,000 real golf balls, 15 metres wide, over 3 hours of work, and why real over AI or VFX.
During the 2026 Cannes Film Festival, BOW Creative Studio filmed the red-carpet walk from an exceptional vantage point, a client's. The story, the footage, and what it says about producing at a major event.
BOW Creative Studio followed the team of the film Ben'imana at the Cannes Film Festival for its social media content, all the way to the Caméra d'Or, the award for the best first feature.
BOW Creative Studio produced Momentum for the 48 Hour Film Project: a short film written, shot and edited in 48 hours with 26 people and a €3,500 budget, awarded for its screenplay.
How BOW Creative Studio covered EthCC in Cannes: a film delivered every day for LinkedIn and X, and a GTA-style piece that went viral in the community.
