AI in video production: what we automate, what we'll never touch
AI has moved into the edit suite. Our stance as a studio founded by an engineer-turned-director: automate the wasted time, protect the eye. Not mass-produced beauty, BOW.
The BOW Journal
Behind the scenes of our shoots, field notes and convictions about video, written in Cannes, between two client scripts.
Filming luxury like a film: the brand short for real estate, yachting and exceptional venues
An exceptional property should not be filmed like a listing. Our approach to the brand short film that elevates luxury real estate, yachts and event venues.
Corporate documentary is about to explode, and it changes everything for brands
The corporate film is turning into documentary: more authenticity, more emotion, more impact. Our take on the trend redefining brand content.
10,000 golf balls for a crocodile: why we built the Lacoste logo for real
Behind the scenes of the spec ad The Signature: the Lacoste crocodile recreated with 10,000 real golf balls, 15 metres wide, over 3 hours of work, and why real over AI or VFX.
Filming the red-carpet steps: the Cannes Film Festival seen from above
During the 2026 Cannes Film Festival, BOW Creative Studio filmed the red-carpet walk from an exceptional vantage point, a client's. The story, the footage, and what it says about producing at a major event.
Ben'imana wins the Caméra d'Or: behind the scenes at the Cannes Film Festival with the film's team
BOW Creative Studio followed the team of the film Ben'imana at the Cannes Film Festival for its social media content, all the way to the Caméra d'Or, the award for the best first feature.
Momentum: a short film in 48 hours, two awards to show for it
BOW Creative Studio produced Momentum for the 48 Hour Film Project: a short film written, shot and edited in 48 hours with 26 people and a €3,500 budget, awarded for its screenplay.
EthCC in Cannes: one film a day for Europe's biggest crypto event
How BOW Creative Studio covered EthCC in Cannes: a film delivered every day for LinkedIn and X, and a GTA-style piece that went viral in the community.