Banana Moon × Constance, a reel shot at golden hour

For a swimwear brand, everything comes down to light. The Banana Moon shoot with influencer Constance was scheduled at golden hour, on a Cannes beach, the light that flatters fabrics, colours and skin; the light of the swimwear campaigns you remember.

The goal: showcase the new swimwear collection by riding Constance’s solar vibe and energy, content that stands out, with a bold, assumed art direction. The set-up combined a vertical reel and retouched photos: video built for Instagram codes, and stills both the brand and the influencer can use across their channels.

Two brands, two universes, one influencer: together with the Halara reel, this project shows how the studio adapts its writing to each brand, without ever duplicating a recipe.