Districlos, a brand film at the pace of the peloton

For its presence at Paysalia, Europe’s largest outdoor-design trade show, in Lyon, Districlos wanted more than a corporate film: a brand film able to stop a visitor within seconds, paired with an on-stand visual display to catch attention, deliver value and spark conversation.

The creative angle: telling the client’s industrial process in parallel with professional road cycling, precision, cadence, teamwork, as a nod to the company’s sponsorship of team Groupama-FDJ. Two worlds shining a light on each other, edited as mirrors.

An ambitious project shot in 2 days with a full crew: director, director of photography, drone operator, gaffer and grip, an advertising-grade set-up serving a corporate story. Script and direction by Dylan Burrows. On site, the verdict: unofficially “the most beautiful stand of the show”, according to the organiser.