EthCC[8], one film a day for the crypto event of the year · BOW Creative Studio

Opening frame of the GTA-style film made for EthCC in Cannes, video-game-style illustration with the Ethereum Community Conference title

For its Cannes edition at the Palais des Festivals, EthCC, the largest European conference dedicated to Ethereum, with over 10,000 attendees, wanted to exist online during the event, not after it. The brief: one film per day, designed for LinkedIn and X, delivered the same evening.

The studio handled direction and editing of the daily aftermovies: each day’s footage edited in the afternoon and delivered that evening, while attendees were still on site, and still posting.

The moment everyone remembers: a GTA-style film, built as one attendee’s walkthrough of the talks, the venues and everything the event had to offer, hijacking video-game codes to speak the crypto community’s language. A format praised by attendees, by the EthCC organisation and by the Palais des Festivals teams.

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