Halara × Constance, a brand activation in reel format

Influencer activation has become a must for lifestyle brands, provided the image keeps up: poorly produced influencer content damages a brand instead of serving it.

For Halara, the studio directed a vertical reel with influencer Constance, shot in Cannes during the 2026 Cannes Film Festival. The goal: showcase the brand’s new jeans collection through a short video highlighting the fabric, the flow, the comfort and the design, made for intensive wear, at any moment. The content keeps the spontaneity of the influencer format, with the image quality of a brand campaign.

Shot, edited and delivered at social media pace: that is the studio’s promise on this kind of set-up, where responsiveness matters as much as execution.