TFWA 2025, the exhibition where olfactory art meets photography

During TFWA, the Tax Free World Association show, the world’s largest travel-retail event, in Cannes, Cent Degrés China hosted an exceptional private event: an exhibition mixing olfactory art and photography. Perfumers from MANE, with Grasse Expertise, created fragrances inspired by the photographs of world-renowned artists.

On an event this confidential and demanding, the images had to match the level of the venue and its guests. Over 3 days: filming of the installations and key moments, one film per day, and after each talk, around ten retouched photos delivered within 20 minutes to the organiser and the speakers, flawless images to share while the guests were still in the room.

A hybrid format between event coverage and luxury brand imagery, at the crossroads of two worlds the studio knows well: Cannes and the perfume industry of Grasse.