Wilson, launching a new range at an influencer event

To announce its new range of padel rackets, Wilson chose today’s most effective format: an influencer event, at the Ultra Cap Esterel padel and tennis club, in Fréjus, where the product is discovered racket in hand rather than on a spec sheet.

The studio directed the announcement’s social media video, under the production of Palomino Production, an influential player in the sports industry: capturing the event’s energy, the product in action and raw reactions, then editing a short format built for social codes, pace, sound-off readability, impact within the first three seconds.

Sport and influencer content are two arenas where the image only gets one take: exactly the kind of agile, reactive set-up the studio is built for.